Support Affordable Homes

In the place of the JAM this week, we want to change how public and political comms work throughout the development industry.

All major applications support some level of affordable housing, directly, indirectly or by satisfying demand. Everyone in the development industry knows this, but communication with the wider public has historically been adversarial, so we are creating a new model for interested clients and the industry as a whole.

Our SupportAffordableHomes campaign rallies people who support new homes in the right way – making it incredibly easy to be heard by councillors and officers, and then combined with the CCP teams’ over 200 years of combined experience as councillors, we can harness this support in a constructive way to deliver actual local consents for our clients.

Every experienced councillor knows that getting out the vote on polling day is how you stay a councillor, for the first time in our industry we are using these same techniques to turn latent public support into supportive comments and evidence that can be submitted to PAs and the Inspectorate when necessary.

We have decided to kick off in Buckinghamshire, and our campaign is currently (for the next 3 weeks) limited to Bucks but we are going to become a nationwide campaign in September, and we are already starting to work on multiple applications from Cornwall to Coventry. This tool is being used on sites where traditional methods won’t achieve the cut through that’s needed to support allocations and applications and where our political knowledge can work behind the scenes to leverage that public support.

There’s no point yelling at councillors about how they are NIMBYs, Support Affordable Homes is about creating a positive message and then presenting it in a way that makes a point, without making enemies. If you’d like well evidenced public support for your application, and an effective drive to a local consent, then book a 30 minute meeting with our experienced team of current and former politicians!